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5 ways to turn online data into direct marketing results

Direct Mail isn’t the “same old” Direct Mail any more. That’s because increasingly, it’s being enhanced by customer insights gathered through digital marketing. Use the data and need indicators that your company gathers online to: 1. Personalize your message – … Continued

7 top reasons to invest in marketing automation

The main advantages for your business might not be what you think. If you’re in marketing, you’ve probably been thinking a lot lately about marketing automation. And if you aren’t, you should! Marketing automation platforms like pii’s Conductor are giving … Continued

Industry Leading Publication Touts pii Finishing Strategies

Erik Cagle recently wrote the article, “A look at pii’s approach to Digital Finishing”, in PIworld, an industry leading newsletter publication.  He frames up pii’s viewpoint on where the industry is heading and what challenges are faced as they move to a … Continued

Direct Mail: Why it’s holding strong in the marketing mix

While investment in digital marketing is growing, direct mail is holding strong in the marketing mix for good reasons. It’s capacity for personalization, innovative new approaches and effectiveness when combined with other media will make direct mail marketing a “go-to” … Continued

pii Wins Six Top Industry Honors

pii recognized for its client work by the Benny, Aster and Communicator Awards Progressive Impressions International (pii), one of the largest full-service direct marketing service providers, recently received a combined six awards from the Printing Industries of America’s Benny Awards, … Continued

Recycling Your News

Great original content is key to a successful content management program these days. But publishing great content requires an ongoing investment of effort and resources. There’s also more and more competitive content out there. Some sources recommend tweeting up to … Continued