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Adapt or Perish

Practically anything can be customized these days, so is it any surprise that Nike lets runners customize their gear? It’s true: You can go to NIKEiD, an online service, and create your own gear, customizing the color, design and performance … Continued

Oops! 5 slip-ups to avoid in multi-channel marketing campaigns

Remember that old comic standby, the banana peel? Some unsuspecting character comes ambling along and, “whoops!” down they go! Unfortunately for today’s marketers, the marketing planning season often seems to be a minefield full of potential banana peel mishaps. As … Continued

It’s coming…from inside your car

In-vehicle communication promises new sources of in-market auto shopper data You’re driving down the main street in town, when suddenly, you get a notice from your vehicle’s information system. A nearby dealership is offering special savings on a vehicle you … Continued

5 ways to turn online data into direct marketing results

Direct Mail isn’t the “same old” Direct Mail any more. That’s because increasingly, it’s being enhanced by customer insights gathered through digital marketing. Use the data and need indicators that your company gathers online to: 1. Personalize your message – … Continued

7 top reasons to invest in marketing automation

The main advantages for your business might not be what you think. If you’re in marketing, you’ve probably been thinking a lot lately about marketing automation. And if you aren’t, you should! Marketing automation platforms like pii’s Conductor are giving … Continued

Industry Leading Publication Touts pii Finishing Strategies

Erik Cagle recently wrote the article, “A look at pii’s approach to Digital Finishing”, in PIworld, an industry leading newsletter publication.  He frames up pii’s viewpoint on where the industry is heading and what challenges are faced as they move to a … Continued

Direct Mail: Why it’s holding strong in the marketing mix

While investment in digital marketing is growing, direct mail is holding strong in the marketing mix for good reasons. It’s capacity for personalization, innovative new approaches and effectiveness when combined with other media will make direct mail marketing a “go-to” … Continued